Special Interest Group (SIG): Professional Online Presence (POP!)

Moderated by Julia Graves and Angie Knowles

This group is no longer active, but you can still access the resources. 

Here’s what was covered in 2021 (resources available online – see below):

  1.  Determine your goals for your own online presence (May)
  2.  Identify your target customer/audience (May/June)
  3.  Create/improve a website that works for your business goals and your customer (June)
  4.  Use social media to engage with your customer (July)
  5.  Stay connected with your followers through e-newsletters (August)
  6.  Explore the value of blogging (August)


For 2022, we will be narrowing our focus:

  1.  Intro – identify your goals and develop a roadmap (May) View PDF
  2.  Create/update your website to focus on teaching, selling your artwork, or your particular focus (June)
  3.  Use social media to further your goals with new material focused on YouTube videos and IG reels. (July)

It will be up to you to choose a pathway that works best for YOU, your business goals, time availability, and resources. Each month will focus on a different aspect of your online presence before moving onto a new topic. You can participate in all 3 months or choose which month's focus topics will best serve you and your business. We’ll provide a few tools/resources to get the conversation started and to help participants:

  1.  Connect your art online with your target customers/audience
  2.  Connect you with tools and resources to help boost your online presence and reach your business goals.
  3.  Connect with fellow SAQA members through a Facebook Group (discussions, polls, pose questions, request feedback, resource sharing, celebratory posts) and Breakout Rooms via monthly Zoom meetings.

 
Want to learn more?
Join our closed Facebook group just for this SIG

 

2022 Resources

POP SIG Roadmap

 

2021 Resources

Slides from the May 2021 Zoom Sessions (introduction, prompts for Breakout Rooms, and Take Action)

Resource Listing for June 2021's focus on Website

Slides from the June 2021 Zoom Sessions

Resource Listing for July 2021's focus on Social Media

Slides from the July 2021 Zoom Sessions

Resource Listing for August 2021's focus on Newsletter/Blogs

Slides from the August 2021 Zoom Sessions