Maximizing Marketing for Regional Exhibitions

Here are some tips and resources to ensure that your regional exhibition gets the visibility it deserves!

Complete the Online Event Form

Once your exhibition has been juried, we encourage you to complete the online Event Submission Form. This ensures that your regional exhibition gets added to the SAQA website calendar and included in our social media channels, including the weekly Fiber Art Friday email. 

While you may have completed this form before for your prospectus, we do ask that you complete it again to ensure that we have accurate venue information (dates DO change) as well as images of artwork.

Submit Event

Upload more images or content

If you have already completed the Event Submission Form, you can use the Regional Exhibition Upload Form to provide additional images or information about your exhibition.

This can include images (artwork, installation photos from the exhibition, or promotional graphics) and/or other types of files (PDFs, presentations, and video files if they are not overly large). If your content is already on the internet or in a shared location (dropbox/google drive, regional website/blog, YouTube), you can include the website URL. 

Upload More Info

Share your exhibition on social media

Please do share your exhibition news and images on the SAQA Members-only Facebook Group. This is a great way to let other members know about the great artwork in your region. Note that you may need to create a new post vs just sharing an existing post from your regional Facebook group due to privacy settings.

Is your region on instagram? Be sure to use the hashtag #saqaart when posting.

Work with your venue(s)

Check to see what they are already doing to promote their events and help spread the word. Do they create postcards? Evites? Virtual Events? Workshops? 

Post your exhibition catalog on Issuu

SAQA offers an easy and exciting new way for your existing regional exhibition catalogs to be hosted as flipbooks online. You can see some examples of the flipbooks from our regional exhibitions by clicking here:  https://issuu.com/saqaart/stacks/1cd34a570bfe4e0e90bc043c19c2eb21

This is a great way to share the art from your regional exhibition (preferably within the last 2 years) with the public and expand the audience for your region’s art.  To participate, all you have to do is upload your catalog PDF files (see details below). After SAQA has had a chance to upload the catalogs we will send you back a link to the flipbook you can share and the html code to embed the flipbook on your website or blog.

How to participate

1. Create a single PDF file of your exhibition catalog.  For the flipbook, the first page of the PDF should be the front cover of the catalog, the second page of the PDF should be blank, and the rest of your catalog should follow.
2. Save the PDF as a reduced size PDF (the file needs to be less than 25MB).
3. Fill out the short form and upload your file here: https://airtable.com/shrNBarQv6Woum01t

Create a Slideshow or Presentation 

Don't have a regional catalog or want to create another way to showcase your artwork? You can use Powerpoint, Keynote, or Google Slides to create a slideshow of your images. It doesn't have to be too fancy and minimal graphic design experience is required! Once the presentation is complete, you can save it as a PDF or a video which makes it more easily shareable. 

Here are some examples:

Floridian Flavors exhibition slideshow

Oceania Distance & Diversity exhibition slideshow

SAQA Global Exhibitions - Connections

Indiana Region CoronArt

Georgia / South Carolina Hidden Gems Challenge

You can use the Regional Exhibition Upload Form to send SAQA the file so it can be added to your regional exhibition or landing page. If you have any questions, please contact repcoordinator@saqa.com. 

Upload Presentation